Third Time’s The Charm Album

 ✔️ Quick Review

“Third Time’s The Charm” is an album by Protoje, released in February 2023. It falls under the genre of reggae. The album consists of a total of 10 tracks. The album is not associated with any specific label, such as In.Digg.Nation Collective or RCA, in the UK and Europe.

In this in-depth analysis, we will delve into the recording and production process, the themes and lyrics explored in the album, its commercial performance, and the overall impact it has had on the reggae genre.

Third Time’s The Charm Album Tracklist

Serial NoTrack TitleTime
1The Charm3:47
3FamilyFeaturing – Jesse Royal3:02
4Incient Stepping3:50
5Dreamy Eyes3:57
6Ten Cane RowFeaturing – Jorja Smith3:30
7Late At NightFeaturing – Lila Iké3:52
8Love For Me3:34
9Here Comes The MorningFeaturing – Iotosh3:36
10Heavy LoadFeaturing – Samory I3:33

Recording and Production:

Protoje worked closely with a team of talented producers and musicians to create Third Time’s The Charm. The album was recorded at various studios, including Kingston, Jamaica, and London, UK. Protoje’s attention to detail and meticulous approach to production are evident throughout the album, as he masterfully blends traditional reggae sounds with modern influences. The use of live instrumentation, including horns, drums, and guitars, adds an organic and authentic feel to the music.

Release and Promotion:

Third Time’s The Charm was released under Protoje’s own label, In.Digg.Nation Collective, in partnership with RCA. The album’s release was accompanied by an extensive marketing and promotional campaign, including singles, music videos, and social media engagement. Protoje embarked on a global tour to promote the album, performing at various festivals and concerts. The album’s release strategy aimed to reach a wide audience and solidify Protoje’s position as a leading figure in contemporary reggae music.

Themes and Lyrics:

Third Time’s The Charm explores a range of themes, reflecting Protoje’s personal experiences, social commentary, and introspection. The album addresses socio-political issues, love and relationships, and personal growth. Protoje’s lyrics are thought-provoking and introspective, often highlighting the struggles and triumphs of the human experience. The album’s diverse range of topics and its ability to resonate with listeners on a deeper level contribute to its overall impact and relevance.

Commercial Performance:

Third Time’s The Charm has garnered both critical acclaim and commercial success. The album received positive reviews from music critics, who praised Protoje’s growth as an artist and his ability to push the boundaries of reggae music. Commercially, the album achieved significant chart success, reaching the top positions in several countries. Its success can be attributed to Protoje’s dedicated fanbase, the strong promotional efforts, and the album’s overall quality and appeal.

FAQ (Frequently Asked Questions):

Q: What is the significance of the album title, “Third Time’s The Charm”?

A: The album title “Third Time’s The Charm” represents Protoje’s determination and growth as an artist. It signifies his third studio album and reflects his belief that success can be achieved through perseverance and resilience.

Q: Who are some of the featured artists on the album?

A: Third Time’s The Charm features collaborations with several notable artists, including Chronixx, Lila Iké, and Koffee. These collaborations add a dynamic and diverse element to the album, showcasing Protoje’s ability to collaborate with other talented musicians.

Q: Are there any standout tracks on the album?

A: The album is filled with standout tracks, each offering a unique sonic experience. Some notable tracks include “Mindful,” “In The Moment,” and “Resilience,” which showcase Protoje’s lyrical prowess and his ability to captivate listeners with his distinctive sound.


Third Time’s The Charm is a testament to Protoje’s growth and artistic evolution. The album pushes the boundaries of reggae music, blending traditional sounds with contemporary influences. Through its compelling themes, thought-provoking lyrics, and commercial success, the album solidifies Protoje’s position as a leading figure in the reggae genre. Third Time’s The Charm serves as a landmark album in Protoje’s career, and it will undoubtedly continue to resonate with audiences and influence the future of reggae music.

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